The Team Torres Benefit is a result of a 12 year boy that lost his life in a car accident. The family has a huge following and when they teamed up to hold a benefit to assist the family with medical finances, I was approached to help. The project started with working with Jamie and Juan Torres to create a symbol that represents their family story. This symbol initial purpose was to be put on fundraising t-shirts. With my suggestions, it was then used as a marketing element for the benefit.
LOGO Meaning: The double infinity symbol represents the 4 members of the family which is intertwined with the wings of their lost son Tanner. The heart represents the love that bonds the family...for infinity. Tanner was an avid go-cart racer, which is represented with his car number, check flag and team colors.