Three-time Food Network baking competitor, Andy Chlebana and I worked together to create a logo to depict the elegance and simplicity of his new local baking business. His macarons are but only one of his specialties along with a variety of pastries, custom cakes and cookies. He didn't know what he wanted as far as a logo went, so the sky was the limit. So many words that are associated with the baking industry. With Sift, rather than sticking with a mark that is literal, we landed on something that is all encompassing to depict the beginning of ALL delicious treats.